In today’s world, Brand New can mean Cruel New.

Inspire minds, hearts and pocketbooks to embrace: learning a few sewing tricks to prolong the life of a garment, to eschew mass produced fashion ideas for a more individualistic fashion statement, to take up crafts projects and execute fine arts projects involving NOS (new old stock), used textiles and used notions as a medium. 

To inspire manufacturers to hire designers and engineers who think outside the box to come up with innovative ideas to reuse existing product in mass production.